Everything you need to know about Search Engine Optimization.

Course Structure

0. Site Structure (concerts50.com example)

1. Setting up permanent redirects (301 redirects)

2. The robots.txt file

3. Recommendations for implementing a secure HTTPS protocol

4. Definition of canonical URLs

5. Formation of URLs of pages

6. Optimization of pagination pages

7. Formation of an XML sitemap

8. Creating an HTML sitemap

9. Generating valid http headers

9.1. The correct server response code

9.2. 404 error page should be formatted correctly

9.3. 5xx error page should be formatted correctly

10. The correct structure of the headings on the page

11. Creating and marking up bread crumbs

12. Image Optimization

13. Using microformats on the site

13.1. Micro-marking profiles on social networks

13.2. Micromarking company logo

13.3. Microdistribution of reviews and ratings

13.4. Microdistribution of the total rating and the number of reviews

14. Limit the indexing of pages that are useless in terms of search

15. Website Acceleration

15.1. Image optimization

15.2 Use Server Caching

15.3 Use HTTP / 2

15.4. Use minification of HTML, CSS and JS files

15.5. Use delayed download

15.6. Minimize the number of internal redirects

15.7. Minimize the amount of external resources

15.8 Enable G-Zip to compress static files

15.9. Use cdn

16. Adaptability, cross-browser compatibility

16.1. Design

16.2. Download speed

16.3. URL setting

16.4. Specify viewport tag

17. Title, H1 and meta tags (Description, Keywords) for site pages

17.1. Generation Templates Title, Description, Keywords, H1

17.2. Manually prescribed meta tags and page titles

18. Optimize filter pages

18.1 Filter URL Page Templates

18.2 Rules for generating URLs for filter pages